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Motivational determinants of transportation into marketing narratives

Version 2 2024-06-06, 00:59
Version 1 2022-02-28, 09:04
journal contribution
posted on 2024-06-06, 00:59 authored by Brent McFerranBrent McFerran, DW Dahl, GJ Gorn, H Honea
Motivational determinants of transportation into marketing narratives

History

Journal

Journal of Consumer Psychology

Volume

20

Pagination

306-316

Publisher DOI

ISSN

1057-7408

eISSN

1532-7663

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

3

Publisher

Wiley

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    All Rights Reserved

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