Moving from customer lifetime value to customer equity

journal contribution

posted on 2009-09-01, 00:00 authored by X Drèze, Andre BonfrerAndre Bonfrer

Moving from customer lifetime value to customer equity

History

Journal

Quantitative marketing and economics

Volume

7

Pagination

289-320

Location

New York, N.Y.

Publisher DOI

https://doi.org/10.1007/s11129-009-9067-y

Open access

Yes

Link to full text

https://link.springer.com/content/pdf/10.1007/s11129-009-9067-y.pdf

ISSN

1570-7156

eISSN

1573-711X

Language

eng

Publication classification

C Journal article, C1.1 Refereed article in a scholarly journal

Copyright notice

2009, The Authors

Issue

3

Publisher

Springer

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Categories

Keywords

Customer equity Database marketing Customer lifetime value Internet marketing Direct marketing Customer acquisition Customer retention Customer relationship management Department of Marketing

Licence

All Rights Reserved

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