Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media
journal contribution
posted on 1987-01-01, 00:00 authored by Kevin HindleMr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media
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Journal
Australian marketing researcherVolume
11Issue
1Pagination
48 - 57Publisher
Market Research Society of AustraliaLocation
Sydney, N.S.W.ISSN
0727-8349Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1987, Market Research Society of AustraliaUsage metrics
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