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Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media

journal contribution
posted on 1987-01-01, 00:00 authored by Kevin Hindle
Mr Lasswell battles the P.I.G.S. towards a method for anticipating non-target audience reaction to market-segmented communications in mass media

History

Journal

Australian marketing researcher

Volume

11

Issue

1

Pagination

48 - 57

Publisher

Market Research Society of Australia

Location

Sydney, N.S.W.

ISSN

0727-8349

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1987, Market Research Society of Australia

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