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Multiple stakeholder perspective to responsibility in advertising
journal contribution
posted on 2007-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, M HymanResponsibility in advertising requires that all stakeholders honor their obligations to one another. Advertising-related activities that violate accepted standards will be deemed irresponsible by one or more stakeholders. These activities may affect advertisers and consumers negatively; advertisers may incur damaging publicity that threatens their long-term viability, and consumers may incur physical, financial, or emotional injury. To mitigate such harms, regulators are charged with protecting society's interests. Responsibility in advertising is introduced and the interconnections between these major stakeholders are briefly discussed. The papers that comprise this special issue are then introduced and manuscript reviewers are acknowledged.
History
Journal
Journal of advertisingVolume
36Issue
2Season
SummerPagination
5 - 13Publisher
[Board of Directors, American Academy of Advertising]Location
[Athens, Ga.]Publisher DOI
ISSN
0091-3367Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2006, The authorsUsage metrics
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