Museums: discovering services marketing
Version 2 2024-06-17, 03:56
Version 1 2014-10-27, 16:27
journal contribution
posted on 2024-06-17, 03:56 authored by R Rentschler, A GilmoreMuseums: discovering services marketing
History
Journal
International journal of arts managementVolume
5Season
FallPagination
62-72Location
Montreal, CanadaOpen access
- Yes
ISSN
1480-8986Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2002, Ecole des Hautes Etudes CommercialesIssue
1Publisher
Management InternationalUsage metrics
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