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Museums: discovering services marketing

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journal contribution
posted on 2002-01-01, 00:00 authored by Ruth Rentschler, A Gilmore
Museums: discovering services marketing

History

Journal

International journal of arts management

Volume

5

Issue

1

Season

Fall

Pagination

62 - 72

Publisher

Management International

Location

Montreal, Canada

ISSN

1480-8986

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2002, Ecole des Hautes Etudes Commerciales

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    Keywords

    marketing management

    Licence

    All Rights Reserved

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