New brands: Contextual differences and development of brand associations over time

journal contribution

posted on 2024-09-09, 05:23 authored by J Daniels, T Kunkel, A Karg

New brands: Contextual differences and development of brand associations over time

History

Journal

Journal of Sport Management

Volume

33

Pagination

133-147

Publisher DOI

https://doi.org/10.1123/jsm.2018-0218

ISSN

0888-4773

eISSN

1543-270X

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000458010600006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

2

Publisher

HUMAN KINETICS PUBL INC

Publication URL

http://dx.doi.org/10.1123/jsm.2018-0218

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Categories

Keywords

Social Sciences Science & Technology Life Sciences & Biomedicine Hospitality, Leisure, Sport & Tourism Management Sport Sciences Social Sciences - Other Topics Business & Economics brand management brand recall consumer attitude fans sport TEAM SPORT LOYALTY INVOLVEMENT

Licence

All Rights Reserved

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