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New luxury brand positioning and the emergence of Masstige brands

journal contribution
posted on 2009-03-01, 00:00 authored by Y Truong, Rod McColl, P Kitchen
New luxury brand positioning and the emergence of Masstige brands

History

Journal

Journal of brand management

Volume

16

Issue

5 to 6

Pagination

375 - 382

Publisher

Palgrave Macmillan

Location

Basingstoke, England

ISSN

1350-231X

eISSN

1479-1803

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009, Palgrave Macmillan

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    Categories

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    Keywords

    Masstigenew luxury brandspositioningprestige

    Licence

    All Rights Reserved

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