New luxury brand positioning and the emergence of Masstige brands
journal contribution
posted on 2009-03-01, 00:00 authored by Y Truong, Rod McColl, P KitchenNew luxury brand positioning and the emergence of Masstige brands
History
Location
Basingstoke, EnglandLanguage
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2009, Palgrave MacmillanJournal
Journal of brand managementVolume
16Pagination
375 - 382ISSN
1350-231XeISSN
1479-1803Issue
5 to 6Publisher
Palgrave MacmillanUsage metrics
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