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New product development success factors in prospector organisations; mixed method approach
journal contribution
posted on 2015-08-01, 00:00 authored by Reza KachouieReza Kachouie, S SedighadeliNew product development (NPD) is a path not a destination; a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.
History
Journal
International journal of innovation managementVolume
19Issue
4Article number
1550040Pagination
1550040-1 - 1550040-23Publisher
World Scientific PublishingLocation
SingaporePublisher DOI
ISSN
1363-9196Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2015, Imperial College PressUsage metrics
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