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New product development success factors in prospector organisations; mixed method approach

journal contribution
posted on 2015-08-01, 00:00 authored by Reza KachouieReza Kachouie, S Sedighadeli
New product development (NPD) is a path not a destination; a path that organisations, more than ever, should follow to survive in the present unpredictable and dynamic market. Prospector organisations, especially those whom are leaders in their own industrial sector, implement some factors to improve new product success rate. In this regard, by applying a sequential mixed method approach, 13 key factors are identified and categorised into managerial, structural and organisational, process and environmental factors. Through identifying, analysing and verifying importance of these factors, this research aims to bridge the gap between theoretical studies and practical subjects of NPD.

History

Journal

International journal of innovation management

Volume

19

Issue

4

Article number

1550040

Pagination

1550040-1 - 1550040-23

Publisher

World Scientific Publishing

Location

Singapore

ISSN

1363-9196

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2015, Imperial College Press