NewsLink Indiana : a learning laboratory for the news industry

The broadcast news industry has many questions about convergence and how best to operate in a world of rapidly changing digital technology. Some of the key issues the industry ponders are how to innovate in a climate of increased competition, how best to structure a converged media operation and how to produce quality journalism yet keep costs under control. This paper tracks the introduction of a "learning laboratory" at Ball State University in Indiana designed to answer these and other questions. The paper outlines the theories and concepts behind the development of a converged newsroom staffed by professionals and students in an immersion education program. It uses qualitative methods initially because these are most appropriate for the project at this stage of its development.