The present work combines electron backscattering diffraction and Schmid analysis to investigate secondary twinning in the magnesium alloy Mg–3Al–1Zn. Inspection of the misorientations between the parent and {1011} - {1012} doubly twinned volumes reveals that there are four possible variants. One of these variants (the one that forms a misorientation with the matrix characterized by 38°⟨1210⟩ ) is favoured much more than the others. This variant involves the activation of secondary twinning systems quite inconsistent with Schmid-type behaviour. For the secondary twin to grow significantly it must take on a shape enforced by the primary twin. This is non-optimal for strain compatibility. It is argued that the 38°⟨1210⟩ variant occurs most because it provides the closest match between the primary and secondary twinning planes, thus minimizing the compatibility strain.