Opera Participants’ Perceptions of Brand Resonance

journal contribution

posted on 2023-10-24, 00:24 authored by Emma Therese Hall, Jane Menzies, Ambika Zutshi, Andrew CreedAndrew Creed

Opera Participants’ Perceptions of Brand Resonance

History

Journal

International Journal of Consumer Studies

Volume

46

Article number

12743

Pagination

1016-1034

Location

London, Eng.

ISSN

1470-6423

eISSN

1470-6431

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

3

Publisher

Wiley

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Categories

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Keywords

attendance brand resonance focus group opera performing arts Department of Management 3506 Marketing

Licence

All Rights Reserved

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