Optimal product-sampling strategies in social networks: How many and whom to target
journal contribution
posted on 2013-10-01, 00:00 authored by C Schlereth, C Barrot, Bernd Skiera, C TakacOptimal product-sampling strategies in social networks: How many and whom to target
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Location
New York, N.Y.Language
EnglishPublication classification
C1.1 Refereed article in a scholarly journal, C Journal articleCopyright notice
2013, M.E. Sharpe, Inc.Journal
International Journal of Electronic CommerceVolume
18Season
Fall 2013Pagination
45-72ISSN
1086-4415eISSN
1557-9301Issue
1Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDUsage metrics
Categories
Keywords
Social SciencesScience & TechnologyTechnologyBusinessComputer Science, Software EngineeringBusiness & EconomicsComputer ScienceAgent-based modelsproduct diffusionproduct marketingproduct samplingsampling strategiessocial networksWORD-OF-MOUTHINNOVATIONDIFFUSIONCONTAGIONSTRENGTHADOPTIONSPREADSALESMODELDepartment of Marketing910403 Marketing150504 Marketing Measurement
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