Outdated or innovative? Examining news practices that have stood the test of time at one of Australia's longest-serving local newspapers

Researchers studying media innovation and local news tend to emphasise the ‘here and now’, focusing on digital advances as the pathway towards more efficient journalism and viable businesses. This paper argues for the importance of examining media practices that have been preserved and valued over time. It advocates for a temporal reflexivity lens to help inform media innovation strategies and policies for the local news sector in the future. We conduct a fine-grained exploration of one of Australia's oldest family-owned local newspapers, The Buloke Times in the state of Victoria, identifying three main areas of the business that have stood the test of time: respect for tradition and reputations, ‘embeddedness’ in place, and fostering company loyalty and collaboration. Ultimately, we suggest that an appreciation of tradition and continuation may play an important role in understanding the future of digital news in small-town communities.