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Overwhelming targeting options: Selecting audience segments for online advertising

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journal contribution
posted on 2024-07-04, 05:01 authored by I Ahmadi, N Abou Nabout, Bernd SkieraBernd Skiera, E Maleki, J Fladenhofer
Overwhelming targeting options: Selecting audience segments for online advertising

History

Journal

International Journal of Research in Marketing

Volume

41

Pagination

24-40

Location

Amsterdam, The Netherlands

Open access

  • Yes

ISSN

0167-8116

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

1

Publisher

Elsevier

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