Overwhelming targeting options: Selecting audience segments for online advertising

journal contribution

posted on 2024-07-04, 05:01 authored by I Ahmadi, N Abou Nabout, Bernd SkieraBernd Skiera, E Maleki, J Fladenhofer

Overwhelming targeting options: Selecting audience segments for online advertising

History

Journal

International Journal of Research in Marketing

Volume

41

Pagination

24-40

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.ijresmar.2023.08.004

Open access

Yes

ISSN

0167-8116

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

1

Publisher

Elsevier

Publication URL

http://dx.doi.org/10.1016/j.ijresmar.2023.08.004

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Exports