Overwhelming targeting options: Selecting audience segments for online advertising
journal contribution
posted on 2024-07-04, 05:01 authored by I Ahmadi, N Abou Nabout, Bernd SkieraBernd Skiera, E Maleki, J FladenhoferOverwhelming targeting options: Selecting audience segments for online advertising
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Journal
International Journal of Research in MarketingVolume
41Pagination
24-40Location
Amsterdam, The NetherlandsPublisher DOI
Open access
- Yes
ISSN
0167-8116Language
engPublication classification
C1 Refereed article in a scholarly journalIssue
1Publisher
ElsevierPublication URL
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