Deakin University
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Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis

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journal contribution
posted on 2014-02-11, 00:00 authored by Samantha ThomasSamantha Thomas, T Olds, S Pettigrew, H Yeatman, James Hyde, C Dragovic
Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising has the potential to effectively communicate information about obesity, some argue that the current framing and delivery of these campaigns are ineffective, and may cause more harm than good.

History

Journal

BMC Public Health

Volume

14

Article number

151

Pagination

1 - 11

Publisher

BioMed Central

Location

London, Eng.

eISSN

1471-2458

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2014, BioMed Central