thomas-parentandchild-2014.pdf (11.1 MB)
Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis
journal contribution
posted on 2014-02-11, 00:00 authored by Samantha ThomasSamantha Thomas, T Olds, S Pettigrew, H Yeatman, James Hyde, C DragovicSocial marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising has the potential to effectively communicate information about obesity, some argue that the current framing and delivery of these campaigns are ineffective, and may cause more harm than good.
History
Journal
BMC Public HealthVolume
14Article number
151Pagination
1 - 11Publisher
BioMed CentralLocation
London, Eng.Publisher DOI
eISSN
1471-2458Language
engPublication classification
C Journal article; C1 Refereed article in a scholarly journalCopyright notice
2014, BioMed CentralUsage metrics
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