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Payment as a proxy for greenness: the USA, Australia and Hong Kong
journal contribution
posted on 1994-12-01, 00:00 authored by H T Suchard, D Bejon, Michael PolonskyMichael Polonsky, E BabakusUS, Australia and Hong Kong consumers' environmental purchasing attitudes are compared, and the amount that the consumer is prepared to pay is regarded as a proxy for greenness. An attempt is made to indicate how much Australian, Hong Kong and US consumers will pay for their environmental concerns, to identify who Australian, Hong Kong and US consumers see as bearing the main responsibility vis-a-vis environmentally harmful products, and to determine the comparative shades of greenness in all three cases. Secondary issues of concern relate to perceptions of the economic impact of green issues, the importance of the global environment to the consumer and whether the consumer perceives the emphasis on environmental issues to be warranted.
History
Journal
Greener management internationalVolume
7Pagination
52 - 61Publisher
Greenlead PublishingLocation
Sheffield, Eng.ISSN
0966-9671Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2004, ElsevierUsage metrics
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