Performing self and other in architecture : Staging Zaha Hadid

London-based Iraqi-born architect, Zaha Hadid, is often portrayed as extravagant and exotic; an image reinforced by her sense of fashion and her passion for the clothes of Japanese designer, Issey Miyake. By examining some of the ways that Zaha Hadid has staged herself as an architect, this article links notions of performance with processes of becoming an architect. It argues that Hadid is marked by traces of otherness–gender, culture, race–which give rise to questions about the story of the master architect dominating a westernized history of architecture and art.