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Permission email messages significantly increase gambler retention
journal contribution
posted on 2013-09-01, 00:00 authored by W Jolley, Alvin LeeAlvin Lee, R Mizerski, S SadequePermission email messages significantly increase gambler retention
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Journal
Journal of business researchVolume
66Issue
9Pagination
1617 - 1622Publisher
ElsevierLocation
New York, N. Y.Publisher DOI
ISSN
0148-2963eISSN
1873-7978Language
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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