Permission email messages significantly increase gambler retention

journal contribution

posted on 2013-09-01, 00:00 authored by W Jolley, Alvin LeeAlvin Lee, R Mizerski, S Sadeque

Permission email messages significantly increase gambler retention

History

Journal

Journal of business research

Volume

66

Pagination

1617-1622

Location

New York, N. Y.

Publisher DOI

https://doi.org/10.1016/j.jbusres.2012.12.006

ISSN

0148-2963

eISSN

1873-7978

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Issue

9

Publisher

Elsevier

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Categories

No categories selected

Keywords

online gambling permission message retention survival analysis 150504 Marketing Measurement 910403 Marketing

Licence

All Rights Reserved

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