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Power and the Tweet: How Viral Messaging Conveys Political Advantage

Version 2 2024-06-13, 14:41
Version 1 2021-10-01, 08:01
journal contribution
posted on 2024-06-13, 14:41 authored by K Crow, AS Galande, M Chylinski, F Mathmann
Power and the Tweet: How Viral Messaging Conveys Political Advantage

History

Journal

Journal of Public Policy and Marketing

Volume

40

Pagination

505-520

Location

London, Eng.

Publisher DOI

ISSN

0743-9156

eISSN

1547-7207

Language

eng

Author URL

Publication classification

C1 Refereed article in a scholarly journal

Issue

4

Publisher

Sage

Usage metrics

    Research Publications

    Categories

    Keywords

    assessment orientationBusinessBusiness & EconomicsCOMMUNICATIONconservativesCONSUMERIDEOLOGYLOCOMOTIONMODEOPINION LEADERSHIPPSYCHOLOGYREGULATORY FITregulatory moderepublican partysocial mediaSocial SciencesTWITTERVARIABLESDepartment of Marketing4407 Policy and administration4408 Political science

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    All Rights Reserved

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