Practitioners' perceptions of advertising strategies for digital media
journal contribution
posted on 2010-01-01, 00:00 authored by Y Truong, Rod McColl, P KitchenPractitioners' perceptions of advertising strategies for digital media
History
Location
London, EnglandLanguage
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2010, World Advertising Research CenterJournal
International journal of advertisingVolume
29Pagination
709 - 725ISSN
0265-0487Issue
5Publisher
WarcUsage metrics
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