Deakin University
Browse

Practitioners' perceptions of advertising strategies for digital media

journal contribution
posted on 2010-01-01, 00:00 authored by Y Truong, Rod McColl, P Kitchen
Practitioners' perceptions of advertising strategies for digital media

History

Journal

International journal of advertising

Volume

29

Issue

5

Pagination

709 - 725

Publisher

Warc

Location

London, England

ISSN

0265-0487

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2010, World Advertising Research Center

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    digital advertisingtraditional mediaadvertising strategiesperceptions

    Licence

    All Rights Reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC