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Predicting Season Ticket Holder Retention Using Rich Behavioral Data
journal contribution
posted on 2021-01-01, 00:00 authored by Adam Karg, Ali Tamaddoni JahromiAli Tamaddoni Jahromi, Heath McDonald, Mike EwingPredicting Season Ticket Holder Retention Using Rich Behavioral Data
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Journal
Journal of Sport ManagementVolume
35Issue
5Pagination
426 - 439Publisher
Human KineticsLocation
Champaign, Ill.Publisher DOI
ISSN
0888-4773eISSN
1543-270XLanguage
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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Social SciencesScience & TechnologyLife Sciences & BiomedicineHospitality, Leisure, Sport & TourismManagementSport SciencesSocial Sciences - Other TopicsBusiness & Economicschurn predictionloyaltymachine learningprofessional sport teamsseason ticket holdersCUSTOMER CHURN PREDICTIONREFLECTED GLORYSPORTDETERMINANTSSATISFACTIONCOMMITMENTATTENDANCEREGRESSIONMODELS
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