File(s) under permanent embargo
Predicting Season Ticket Holder Retention Using Rich Behavioral Data
journal contribution
posted on 2021-01-01, 00:00 authored by Adam Karg, Ali Tamaddoni JahromiAli Tamaddoni Jahromi, Heath McDonald, Mike EwingMike EwingPredicting Season Ticket Holder Retention Using Rich Behavioral Data
History
Journal
Journal of Sport ManagementVolume
35Issue
5Pagination
426 - 439Publisher
Human KineticsLocation
Champaign, Ill.Publisher DOI
ISSN
0888-4773eISSN
1543-270XLanguage
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
Read the peer-reviewed publication
Categories
Keywords
Social SciencesScience & TechnologyLife Sciences & BiomedicineHospitality, Leisure, Sport & TourismManagementSport SciencesSocial Sciences - Other TopicsBusiness & Economicschurn predictionloyaltymachine learningprofessional sport teamsseason ticket holdersCUSTOMER CHURN PREDICTIONREFLECTED GLORYSPORTDETERMINANTSSATISFACTIONCOMMITMENTATTENDANCEREGRESSIONMODELS