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Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market
journal contribution
posted on 2009-01-01, 00:00 authored by R Casidy Mulyanegara, Y TsarenkoPredicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market
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Journal
Journal of fashion marketing and managementVolume
13Pagination
358-371Location
Bingley, EnglandPublisher DOI
ISSN
1361-2026Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2009, EmeraldIssue
3Publisher
Emerald GroupUsage metrics
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