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Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations–behavioral intentions debate
journal contribution
posted on 2019-01-01, 00:00 authored by H Mahardika, D Thomas, Mike Ewing, A Japutra© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
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Journal
International Review of Retail, Distribution and Consumer ResearchVolume
29Issue
1Pagination
99 - 117Publisher
Taylor & FrancisLocation
London, Eng.Publisher DOI
ISSN
0959-3969eISSN
1466-4402Language
engPublication classification
C Journal article; C1 Refereed article in a scholarly journalUsage metrics
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