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Pricing strategy and the net

Version 2 2024-06-13, 10:43

Version 1 2017-08-03, 10:55

journal contribution

posted on 2024-06-13, 10:43 authored by LF Pitt, P Berthon, RT Watson, M Ewing

Pricing strategy and the net

History

Journal

Business horizons

Volume

44

Pagination

45-54

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/S0007-6813(01)80022-7

ISSN

0007-6813

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2001, Elsevier

Issue

2

Publisher

Elsevier

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Keywords

internet competition pricing strategy marketing

Licence

All Rights Reserved

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