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Public health campaigns and obesity - a critique

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Version 2 2024-06-04, 06:17
Version 1 2016-02-22, 22:16
journal contribution
posted on 2024-06-04, 06:17 authored by HL Walls, Anna PeetersAnna Peeters, J Proietto, JJ McNeil
BACKGROUND: Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. DISCUSSION: To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. SUMMARY: A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

History

Journal

BMC public health

Volume

11

Article number

136

Pagination

1-7

Location

London, Eng.

Open access

  • Yes

eISSN

1471-2458

Language

eng

Publication classification

C Journal article, C1.1 Refereed article in a scholarly journal

Copyright notice

2011, Walls et al.

Publisher

BioMed Central