Reaching and influencing consumers in the prescription medicine market
Version 2 2024-09-19, 23:43
Version 1 2014-10-28, 08:48
journal contribution
posted on 2024-09-19, 23:43 authored by J Peters, D Nel, S AdamReaching and influencing consumers in the prescription medicine market
History
Journal
Marketing intelligence and planningVolume
27Pagination
909-925Location
Bingley, EnglandPublisher DOI
ISSN
0263-4503eISSN
1758-8049Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2009, Emerald Group Publishing LimitedIssue
7Publisher
Emerald Group Publishing LimitedUsage metrics
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