Reconciling diverse measures of performance: a conceptual framework and test of a methodology

journal contribution

posted on 1994-01-01, 00:00 authored by M Bhargava, Chris DubelaarChris Dubelaar, S Ramaswami

Reconciling diverse measures of performance: a conceptual framework and test of a methodology

History

Journal

Journal of business research

Volume

31

Season

October-November

Pagination

235-246

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/0148-2963(94)90087-6

ISSN

0148-2963

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1994, Elsevier Science

Issue

2-3

Publisher

Elsevier

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

150504 Marketing Measurement 970115 Expanding Knowledge in Commerce Department of Marketing

Licence

All Rights Reserved

Exports