Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence

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posted on 2023-04-04, 00:11 authored by Joseph Korkames, Tom StanleyTom Stanley, S Stremersch

Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence

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Source info: ERIM Report Series Reference Forthcoming

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advertising sales meta-analysis publication bias marketing mix

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