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Reevaluating green marketing: a strategic approach

Version 2 2024-06-03, 13:43
Version 1 2017-05-16, 15:30
journal contribution
posted on 2024-06-03, 13:43 authored by Michael PolonskyMichael Polonsky, PJ Rosenberger III
Reevaluating green marketing: a strategic approach

History

Journal

Business horizons

Volume

44

Pagination

21-30

Location

New York, N.Y.

ISSN

0007-6813

eISSN

1873-6068

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2001, Elsevier

Issue

5

Publisher

Elsevier

Usage metrics

    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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