Referral Programs and Customer Value

https://hdl.handle.net/10779/DRO/DU:26817730

journal contribution

posted on 2024-08-23, 05:52 authored by Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

Referral Programs and Customer Value

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1509/jm.75.1.46

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Journal of Marketing

Volume

75

Pagination

46-59

ISSN

0022-2429

eISSN

1547-7185

Issue

1

Publisher

SAGE Publications

Publication URL

http://dx.doi.org/10.1509/jm.75.1.46

Usage metrics

Categories

Keywords

Uncategorised value

Licence

All Rights Reserved

Exports