Referral programs and customer value

journal contribution

posted on 2011-01-01, 00:00 authored by P Schmitt, Bernd Skiera, C Van Den Bulte

Referral programs and customer value

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1509/jmkg.75.1.46

Location

Chicago, Ill.

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2011, [American Marketing Association]

Journal

Journal of Marketing

Volume

75

Pagination

46-59

ISSN

0022-2429

Issue

1

Publisher

AMER MARKETING ASSOC

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Categories

Keywords

Social Sciences Business Business & Economics customer referral programs customer loyalty customer value customer management word of mouth social networks WORD-OF-MOUTH SOCIAL NETWORKS REWARD PROGRAMS EQUITY ACQUISITION PERFORMANCE SERVICES IMPACT Department of Marketing

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All Rights Reserved

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