Rejuvenating a brand through social media

journal contribution

posted on 2024-06-18, 02:36 authored by M Mount, MG Martinez

Rejuvenating a brand through social media

History

Journal

MIT Sloan Management Review

Volume

55

Pagination

14-16

ISSN

1532-9194

Language

eng

Publication classification

C Journal article, CN.1 Other journal article

Issue

4

Publisher

Sloan Management Review Association

Publication URL

http://sloanreview.mit.edu/article/rejuvenating-a-brand-through-social-media/

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Categories

Keywords

Department of Management

Licence

All Rights Reserved

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