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Relating on-field performance to paid football club membership

journal contribution
posted on 2005-10-01, 00:00 authored by Robin Shaw, H McDonald
An empirical investigation based on seven years’ data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.

History

Journal

International journal of sports marketing & sponsorship

Volume

7

Issue

1

Pagination

68 - 74

Publisher

International Marketing Reports

Location

London, England

ISSN

1464-6668

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2005, International journal of sports marketing & sponsorship

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