Relating on-field performance to paid football club membership
journal contribution
posted on 2005-10-01, 00:00authored byRobin Shaw, H McDonald
An empirical investigation based on seven years’ data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.
History
Journal
International journal of sports marketing & sponsorship
Volume
7
Issue
1
Pagination
68 - 74
Publisher
International Marketing Reports
Location
London, England
ISSN
1464-6668
Language
eng
Publication classification
C1 Refereed article in a scholarly journal
Copyright notice
2005, International journal of sports marketing & sponsorship