Relating on-field performance to paid football club membership
journal contribution
posted on 2005-10-01, 00:00 authored by Robin Shaw, H McDonaldAn empirical investigation based on seven years’ data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.
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Journal
International journal of sports marketing & sponsorshipVolume
7Issue
1Pagination
68 - 74Publisher
International Marketing ReportsLocation
London, EnglandISSN
1464-6668Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2005, International journal of sports marketing & sponsorshipUsage metrics
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