Relationship of osmosis : rise of Emirates, the airline and Dubai, the city

A relationship of economic osmosis is noticed between an airline and the country whose flag it flies. Economic impact studies prepared by government organisations and airline managements usually point out the economic benefits of setting up a new airline or flying a new route. These benefits arise for the airline’s home base by way of greater connectivity with the world and include a number of tangibles such as growth in tourism, increase in retail revenue from transit passengers, access to cargo transport for importers and exporters, employment opportunities and a host of indirect benefits that the local populace can gain from exposure to other countries and cultures. One also notices two very important intangibles associated with an airline and the nation of origin- national pride and national security. This paper analyses the remarkable success story of mutual growth shared by Emirates, the airline and Dubai, the city, over the past twenty-five years and the opportunities that the success of this duo signifies for others in the region.