Renaissance: a case study in brand revitalization and strategic realignment

journal contribution

posted on 2024-06-18, 03:42 authored by MT Ewing, DA Fowlds, IRB Shepherd

History

Journal of Product & Brand Management

4

19-26

Bingley, Eng.

1061-0421

C1.1 Refereed article in a scholarly journal

3

Emerald