File(s) under permanent embargo
Renaissance: A case study in brand revitalization and strategic realignment
journal contribution
posted on 1995-01-01, 00:00 authored by Mike Ewing, D A Fowlds, I R B ShepherdRenaissance: A case study in brand revitalization and strategic realignment
History
Journal
Journal of Product & Brand ManagementVolume
4Issue
3Pagination
19 - 26Publisher DOI
ISSN
1061-0421Publication classification
C1.1 Refereed article in a scholarly journalUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC