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Restoring luxury corporate heritage brands: from crisis to ascendency

Version 2 2024-06-13, 11:30
Version 1 2018-04-09, 13:06
journal contribution
posted on 2024-06-13, 11:30 authored by H Cooper, D Miller, B Merrilees
Restoring luxury corporate heritage brands: from crisis to ascendency

History

Journal

Journal of brand management

Volume

22

Pagination

448-466

Location

Basingstoke, Eng.

Publisher DOI

ISSN

1350-231X

eISSN

1479-1803

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2015, Macmillan Publishers

Issue

5

Publisher

Palgrave Macmillan

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    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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