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Rethinking grassroots campaigners in the digital media: The ‘grassroots orchestra’ in Italy
The diffusion of digital media allows the emergence of new types of relations between grassroots campaigners and organisers. This article presents the results of a comparative qualitative study of two Italian cases of grassroots online participation: a local electoral campaign and a single-issue social movement. The first case is ‘Tell your Milano’, a project that took place during the electoral campaign for Mayor of Milan in the spring of 2011. The second case is the ‘Purple People’ (Popolo Viola), an Italian social movement started in 2009 to demand the resignation of the Prime Minister, Silvio Berlusconi. The article introduces the concept of a ‘grassroots orchestra’: a grassroots campaign aimed at a short-term objective, coordinated by a non-grassroots political actor and performed by a community sharing a uniform and coherent context.
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Journal
Australian journal of political scienceVolume
49Issue
2Pagination
237 - 251Publisher
Taylor & FranicsLocation
Abingdon, Eng.Publisher DOI
ISSN
1036-1146eISSN
1363-030XLanguage
engNotes
peerreview_statement: The publishing and review policy for this title is described in its Aims & Scope. aims_and_scope_url: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=cajp20Publication classification
X Not reportable; C1.1 Refereed article in a scholarly journalCopyright notice
2014, Taylor & FrancisUsage metrics
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