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Rethinking the economic contribution of tourism: case study from a Mediterranean island

journal contribution
posted on 2014-09-01, 00:00 authored by Michalis HadjikakouMichalis Hadjikakou, J Chenoweth, G Miller, A Druckman, G Li
The article introduces an integrated market-segmentation and tourism yield estimation framework for inbound tourism. Conventional approaches to yield estimation based on country of origin segmentation and total expenditure comparisons do not provide sufficient detail, especially for mature destinations dominated by large single-country source markets. By employing different segmentation approaches along with Tourism Satellite Accounts and various yield estimates, this article estimates direct economic contribution for subsegments of the UK market on the Mediterranean island of Cyprus. Overall expenditure across segments varies greatly, as do the spending ratios in different categories. In the case of Cyprus, the most potential for improving ec onomic contribution currently lies in increasing spending on "food and beverages" and "culture and recreation." Mass tourism therefore appears to offer the best return per monetary unit spent. Conducting similar studies in other destinations could identify priority spending sectors and enable different segments to be targeted appropriately.

History

Journal

Journal of travel research

Volume

53

Pagination

610-624

Location

London, Eng.

ISSN

0047-2875

eISSN

1552-6763

Language

eng

Publication classification

C Journal article, C1.1 Refereed article in a scholarly journal

Copyright notice

2013, The Authors

Issue

5

Publisher

SAGE Publications