Return on Quality Improvements in Search Engine Marketing

journal contribution

posted on 2012-08-01, 00:00 authored by N Abou Nabout, Bernd SkieraBernd Skiera

Return on Quality Improvements in Search Engine Marketing

History

Journal

Journal of Interactive Marketing

Volume

26

Pagination

141-154

Location

Amsterdam, The Netherlands

ISSN

1094-9968

eISSN

1520-6653

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2012, Direct Marketing Educational Foundation, Inc.

Issue

3

Publisher

ELSEVIER SCIENCE INC

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Categories

Keywords

Social Sciences Business Business & Economics Search engine marketing Keyword advertising Online marketing SPONSORED SEARCH KEYWORDS POSITION MODEL Department of Marketing

Licence

All Rights Reserved

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