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Salience effects on brand recall

journal contribution
posted on 2009-06-01, 00:00 authored by Julian Vieceli
Salience effects on brand recall

History

Journal

Deakin business review

Volume

2

Issue

1

Pagination

42 - 51

Publisher

Deakin University

Location

Geelong, Vic.

ISSN

1835-0615

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Deakin University

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