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Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse

journal contribution
posted on 2009-12-01, 00:00 authored by Christian Schlereth, Bernd SkieraBernd Skiera
Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse

History

Alternative title

Estimating Readiness to Pay Intervals with Choice-Based Conjoint Analysis

Journal

Schmalenbach's Journal of Business Research

Volume

61

Pagination

838-856

Location

Berlin, Germany

ISSN

0341-2687

eISSN

2366-6153

Language

ger

Publication classification

CN.1 Other journal article

Issue

8

Publisher

Springer

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