Segmenting initial fans of a new team: A taxonomy of sport early adopters
Version 2 2024-06-13, 07:18
Version 1 2015-11-30, 18:06
journal contribution
posted on 2024-06-13, 07:18 authored by H Mcdonald, C Leckie, A Karg, N Zubcevic-Basic, D LockSegmenting initial fans of a new team: A taxonomy of sport early adopters
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Journal
Journal of Consumer BehaviourVolume
15Pagination
136-148Location
London, Eng.ISSN
1472-0817eISSN
1479-1838Language
EnglishPublication classification
C Journal article, C1 Refereed article in a scholarly journalCopyright notice
2016, WileyIssue
2Publisher
WILEYPublication URL
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Keywords
Social SciencesBusinessBusiness & EconomicsCORPORATE SOCIAL-RESPONSIBILITYGROUP SELF-ESTEEMGROUP IDENTITIESDISTINCT ASPECTSCOMMITMENTIDENTIFICATIONCONSUMERSCATEGORIZATIONSATISFACTIONSPECTATORS970115 Expanding Knowledge in Commerce150404 Sport and Leisure Management150503 Marketing Management (incl Strategy and Customer Relations)Department of Management3506 Marketing
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