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Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

journal contribution
posted on 2015-05-04, 00:00 authored by Michael ValosMichael Valos, Michael PolonskyMichael Polonsky, F Mavondo, J Lipscomb
Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

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  1. 1.
    DOI - Is version of https://doi.org/10.1080/0267257X.2014.977931

Location

London, Eng.

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Journal

Journal of Marketing Management

Volume

31

Pagination

713-746

ISSN

0267-257X

eISSN

1472-1376

Issue

7-8

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

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    Research Publications

    Categories

    Keywords

    Social SciencesBusinessManagementBusiness & Economicse-marketing orientationimplementationentrepreneurial orientationmarket orientationsocial mediaENTREPRENEURIAL ORIENTATIONPURCHASE INTENTIONSSERVICE QUALITYPERFORMANCEMANAGEMENTADOPTIONINNOVATIVENESSCOMMUNICATIONOPPORTUNITIESINFORMATIONSchool of Management and Marketing970115 Expanding Knowledge in Commerce150503 Marketing Management (incl Strategy and Customer Relations)

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    All Rights Reserved

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