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Shanzhai media culture: failed intervention to the disingenuous neoliberal logic of Chinese media

journal contribution
posted on 01.01.2017, 00:00 authored by Jian XuJian Xu
This article studies shanzhai media culture, a specific type of shanzhai culture that copycats the most-watched shows of China Central Television (CCTV) with a sense of satire and play. The article discusses why CCTV has become a popular target of shanzhai, how CCTV’s brand shows are shanzhai-ed and what are the political implications of shanzhaing these established programs. By presenting Lao Meng’s Shanzhai Spring Festival Gala as a case study, the author argues that shanzhai media culture is a creative, participatory and Internet-facilitated grassroots media production, which attempted to resist and intervene in the power–money hegemony of CCTV underpinned by the disingenuous neoliberal logic of Chinese media. However, this culture failed to do so and has been co-opted and reshaped by the powerful logic it attempted to challenge.

History

Journal

Journal of contemporary China

Volume

26

Issue

104

Pagination

249 - 262

Publisher

Taylor & Francis

Location

Abingdon, Eng.

ISSN

1067-0564

eISSN

1469-9400

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2016, Informa UK

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