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Shopping for well-being: the role of consumer decision-making styles
journal contributionposted on 2019-12-01, 00:00 authored by Isabella Maggioni, Sean Sands, Reza KachouieReza Kachouie, Yelena Tsarenko
Shopping well-being has become a topic of interest in retail defining the contribution of the shopping activity to life satisfaction. However, little is known about how it may benefit consumers or retailers. This paper examines shopping well-being by assessing the role of consumer decision-making (CDM) styles. Based on a large-scale survey of consumers, this study suggests that CDM styles have an important role to play in the relationship between the dimensions of the shopping centre experience (retail offer, centre-based activities, and centre atmosphere) and well-being. Findings indicate critical differences in the way utilitarian and hedonic aspects of the shopping centre experience impact on shopping well-being for different consumers. This study uncovers that shopping centres often play a critical role in promoting well-being and offers insights on how shopping centre operators can leverage this while considering CDM styles.