Sirens, coquettes and vamps—the sexualized and eroticised representation of women in the Indian reality series “Bigg Boss 5”

In this article, I will analyse the sexualized and eroticized representation of women participants in the popular reality series “Bigg Boss” (season 5). Since 2006, “Bigg Boss” has had a successful run on Indian television; the series focuses on celebrity contestants. Bigg Boss has been extremely controversial for the sexualized and vulgarized representation of women and the use of abusive language. By examining the professional background of women participants, the various tasks delegated and specific sexualized and eroticized representation of women in the series, I will argue how the Bigg Boss series exploits the female sexuality.