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Stakeholder communication management on the internet: an integrated matrix for the identification of opportunities
journal contribution
posted on 2001-01-01, 00:00 authored by N M de Bussy, R T Watson, L F Pitt, Mike EwingUntil recently stakeholder communication has tended to be mostly unidirectional and simple. However, the advent of the Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional, and as stakeholders increasingly communicate with each other this communication becomes infinitely more complex. Unfortunately many of the tools and models of PR were developed and refined in a pre-Internet world. This paper introduces an integrated Internet stake-holder communication matrix (I 2 SCM), and explains its use for the identification of issues that need to be managed with regard to the Internet and2 PR.
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Journal
Journal of communication managementVolume
5Issue
2Pagination
138 - 146Publisher
Emerald Group PublishingLocation
Bingley, Eng.Publisher DOI
ISSN
1363-254XLanguage
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2000, Henry Stewart PublicationsUsage metrics
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