Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

journal contribution

posted on 2024-09-20, 01:38 authored by Michael PolonskyMichael Polonsky

Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

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DOI - Is version of https://doi.org/10.1007/bf00190039

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Journal of Market-Focused Management

Volume

1

Pagination

209-229

ISSN

1382-3019

eISSN

1572-8846

Issue

3

Publisher

Springer Science and Business Media LLC

Publication URL

http://dx.doi.org/10.1007/bf00190039

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All Rights Reserved

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