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Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

journal contribution
posted on 2024-09-20, 01:38 authored by Michael PolonskyMichael Polonsky
Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

History

Journal

Journal of Market-Focused Management

Volume

1

Pagination

209-229

Publisher DOI

ISSN

1382-3019

eISSN

1572-8846

Language

en

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

3

Publisher

Springer Science and Business Media LLC

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    All Rights Reserved

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